4: Landscape Identities

Frank Newbould


One of the most striking campaigns in relation to the developing mythology of the British rural landscape was a series of posters painted during 1942 by Frank Newbould (1887–1951).The resemblance between Newbould’s posters and travel advertising of the time is also worth noting. Substituting strap lines encouraging would be holidaymakers to explore their country with a command to defend it was a novel strategy.

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