Category: Identities

  • Roland Barthes

      Roland Barthes was a structuralist, with a particular interest in the semiotics of language and images. Semiotics can be described as the ‘science of signs’. A semiotic analysis of an image or a piece of film is the quantification of how meaning is constructed or a message is communicated. Before writing ‘Rhetoric of the Image’ Barthes…

  • Designing a project brief

    Project briefs are of different types and allow different levels of negotiation and artistic freedom. (what follows is from the Course Manual and will be revisited in Assignment 5) Commercial (client-led) briefs Any engagement with commercial photographic enterprise will involve a brief of some kind. This may be in the form of a legally binding contract,…